U.S. HISPANIC
Telemundo Medias La Voz Kids second season premiere reaches closet to 3.5 million Total Viewers
Maribel Ramos-Weiner| 18 de marzo de 2014
Produced for the first time out of Universal Studios Florida, the Sunday night reality show averaged 2,148,000 Total Viewers
Telemundo Medias La Voz Kids reached a cumulative audience of 3,467,000 Total Viewers and 1,630,000 Adults 18-49 on second season premiere night, according to Nielsen. Produced for the first time out of Universal Studios Florida, the Sunday night reality show averaged 2,148,000 Total Viewers and 977,000 Adults 18-49, 27% and 12% growth versus season one premiere, respectively.Locally, La Voz Kids outperformed Univision as the highest ranked Spanish-language television show in the time period in San Francisco, Chicago, Phoenix and Denver among adults 18-49 and total viewers.In the social TV front, La Voz Kids ranked #1 among Hispanic Networks ranked by Unique Audience, according to Social Guide. Social activity for the show generated 932,000 impressions and close to 40,000 tweets resulting in #LVKParty trending in the US within five minutes of the show and trending worldwide on Twitter. Across {Telemundo.com}, mobile web and apps, La Voz Kids garnered over 130,000 unique users, a 70% gain from season one premiere.
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