U.S. HISPANIC
Telemundo Media and Fandango partner to launch Fandango Cine
Maribel Ramos-Weiner| 1 de mayo de 2012
Telemundo Media and Fandango announced a partnership to launch Fandango Cine, the first comprehensive and dedicated digital offering designed to reach U.S. Hispanic movie fans. Fandango Cine will be integrated into {www.telemundo.com}, {mun2.tv}, and {www.fandango.com}, as a convergent experience that will combine Telemundos deep understanding of the Hispanic audience with Fandangos movie content and ticketing expertise. The new site was announced in conjunction with NBCUniversals digital Upfront (#NBCUNewfront), and is planned for launch in the fourth quarter of 2012.Fandango Cine will offer movie-related editorial and video programming in Spanish from Fandango, Telemundo, and mun2, including original features, interviews, and movie guides all specifically geared toward Hispanic moviegoers. The site will provide Fandangos comprehensive movie show times and unparalleled ticketing access to over 70% of the nations top theater chains, along with Fandangos industry-leading innovations, such as mobile barcode ticketing and reserved seating at select theaters. While Hispanics make up about 16% of the U.S. population, they represent 28% of todays frequent moviegoers, according to Nielsen, and they are nearly twice as likely as general market moviegoers to see a movie on opening weekend. This partnership between one of the most influential Hispanic media brands and the nations leading moviegoer destination will provide the best movie content and ticketing convenience for avid Hispanic moviegoers, enhancing their overall experience, said Peter Blacker, EVP of Digital & Emerging Media, Telemundo Media.
