U.S. HISPANIC
Telemundo Media names Peach Gibson SVP of Creative Services
Maribel Ramos-Weiner| 27 de noviembre de 2012
Susan Solano Vila, EVP of Marketing
Telemundo Media announced the appointment of Peach Gibson as senior vice president of Creative Services, effective immediately. Gibson will report to Susan Solano Vila, EVP of Marketing, and will be based in Miami.In this role, Gibson will be responsible for the visual identity and overall aesthetic of the Telemundo brand on-air and off-air and across all divisions of the network in all program genres (sports, news and entertainment). She will manage the network brand image and corporate identity. Gibson also will provide creative leadership for the annual Upfront presentation.”With more than 25 years of experience working with global brands and production companies, Peach will be a great addition to our marketing team. Her leadership and global expertise will be instrumental in further evolving the Telemundo Media brand by creating and executing multiplatform marketing campaigns that capture the essence of our key franchise properties,” said Solano Vila.Previously, Gibson served as Head of Creative at Fox Channels, which includes Fox, National Geographic, FX, BEM SIMPLES and FoxLife, since 2010. In this role, she led a creative team in charge of producing innovative promotions for the Brazilian market. In that role, she oversaw development and creation of concept, script and production and post-production for all on-air promotions.
