U.S. HISPANIC
Telemundo Media unveils robust slate of over 1,000 hours of new and original content
Maribel Ramos-Weiner| 14 de mayo de 2013
La Impostora with Litzy Domínguez, one of the five new primetime telenovelas
At Telemundo Medias annual Upfront presentation, held on Tuesday May 14th at New Yorks Frederick P. Rose Hall, home of Jazz at Lincoln Center, network executives announced a vibrant lineup of new and returning programming for 2013-2014. Featuring over 1,000 hours of new content, including five telenovelas and two daytime series, the new slate announcement was made on the heels of the network delivering its highest rated quarter ever in the first quarter of 2013, according to Nielsen data. Coming off a record breaking 20 percent growth in the 2012-2013 Upfront, Telemundo Media has added over 110 new advertisers to date. Currently the #6 broadcast network regardless of language, the network also reported it has grown eight share points season-to-date during Monday to Sunday primetime.The network announces that La Voz Kids will return for a second season.Additionally, Telemundo unveils five, new primetime telenovelas: Dama y Obrero, La Impostora, Reina de Corazones, Santa Diabla working title and Camelia la Tejana.The daytime slate will include Suelta La Sopa and game show Entre Grandes y Chicosworking title. The network will also produce Duelo Musical: Super Estrella working title, a new variety competition show in association with Ryan Seacrest Productions. And Telemundo’s weekly sports show, Titulares y Más, will now air weekdays Monday-Friday at 11:35pm.Telemundo Media is committed to being the best Spanish-Language media company in the U.S. and the number one producer and distributor of original Spanish-language content in the world. Thanks to a clear strategy, the best executive team in the industry and Comcast and NBCUniversal’s support, our investments are clearly paying off, as the network experiences its best year ever and remains the fastest growing network regardless of language,” said Emilio Romano, president, Telemundo Media. Telemundos momentum in the marketplace is undeniable and given the unprecedented growth of the Hispanic audience, we see only a robust future for our content and for our clients, said Jackie Hernández, COO, Telemundo Media.
