U.S. HISPANIC
Telemundo Mexico: Were creating innovative marketing experiences
Maribel Ramos-Weiner| 1 de julio de 2014
Juan Witt, VP of Business Development at the Mexico office
One year ago, Telemundo Station Group appointed Juan Witt as VP of Business Development of its new office in Mexico. The advertising revenue balance for Telemundo Internacional has been positive this first year. We have a very good 2013 and 2014 already shows double-digit growth. Pay-TV in Mexico is getting better and will continue to improve, Witt told PRODU.Agencies and advertisers welcomed the Mexico office. Weve closed very attractive deals; we have strong numbers for most of the brands, said Witt. Were creating innovative marketing experiences for our clients. We go beyond simple spots and dots and sponsorships, he added.He emphasized that owning the content and having the talent within the channels allows them to tailor projects for the different brands in a way other channels cant replicate. El Show De Érika is a good example where we create custom segments for our clients. In October we have the reality Yo Soy El Artista, where will also offer innovative executions, said Witt.He said the 2014 investment focuses on original and relevant programming, both fiction and entertainment: we can also do special activations with our telenovelas, which continue to grow in popularity.
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