U.S. HISPANIC
Telemundo premieres Las Aparicio on digital platforms using hybrid model prior to national broadcast debut
Maribel Ramos-Weiner| 6 de julio de 2010
Blacker: Telemundo es el único network que puede ofrecer sus novelas de primetime online
Telemundo announced it will premiere in full, a new primetime full-length novela across the networks digital platforms via a hybrid distribution model prior to making its national broadcast debut.Leveraging MSNs technology, Telemundos bold new programming move centers on Las Aparicio, a 120-episode novela that will launch on Telemundo.com on a new HD broadband player developed specifically for Telemundo and supported by partner MSN. Las Aparicio will feature English and Portuguese subtitles to attract and appeal to the full spectrum of U.S. Hispanics. The latest research shows there are close to 28 million Hispanics online in the U.S. Hispanics appetite for TV content online continues to grow at an incredible rate. Almost half of US Hispanics online (on the internet?) watch entire episodes of TV shows online versus only 28% of the general market. The launch of Las Aparicio is Telemundos latest programming innovation marrying our viewers fascination for digital TV content with cutting-edge technology. We are proud to be the first to bring this to market, said Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses.The digital novela will be available to viewers through two distribution channels: one that is ad-supported and the other via Pay-Per-View.
