U.S. HISPANIC
Telemundo´s Señora Acero 3 wraps #1 Spanish language program at 10pm for its full run, outperforming Univision in key demos
Maribel Ramos-Weiner| 6 de diciembre de 2016
Señora Acero 3: La Coyote
Monday night’s third season finale of Telemundo’s highly-rated Señora Acero 3, La Coyote ranked #1 in Spanish-language prime delivering 2,642,000 Total Viewers and 1,508,000 Adults 18-49, according to Nielsen.
During its full run, the super series averaged 2,091,000 Total Viewers and 1,180,000 Adults 18-49, ranking as the #1 Spanish-language program at 10pm, outperforming Univision among Total Viewers by +19% (2,091,000 vs 1,753,000), Adults 18-49 by +47% (1,180,000 vs. 805,000), and by +63% among Adults 18-34 (587,000 vs. 360,000).
On the day of the finale, Señora Acero 3, La Coyote ranked as the #1 most socially engaged Spanish-language program during primetime social. The super series generated 2,200,000 million global native views on Facebook and 113,000 global actions across social platforms (Facebook, Twitter, Instagram). During the full season, the series generated 10,600,000 global actions across social platforms (Facebook, Twitter, Instagram) and 96 million global Facebook video views.
Señora Acero 3, La Coyote is an original Telemundo production filmed by Argos Televisión, with Mariana Iskandarani and Marcela Mejía as executive producers.
