U.S. HISPANIC
Televisa: Logout is the most cutting-edge project of the TV that is part of an intense innovation plan at Televisa
Maribel Ramos-Weiner| 14 de mayo de 2015
The series Logout (13×30), launched by Telehit, is considered one of Televisas biggest technological bets. Manuel Gilardi, VP Digital and New Media at Televisa stated that this production is part of an intense innovation plan the company has in the entertainment industry.With Logout we expect the viewer to have an enriching experience. The idea is for it not to be an isolated product, but part of an intense innovation plan we have at Televisa to be at the forefront in the manner in which young people consume contents. It is the most cutting-edge project I have seen in TV, he said.The director added that, due to the quality and innovation of the product, it has great possibilities of being sold internationally, since second screen is a phenomenon not only in one country, but worldwide. For the time being it is a a good opportunity for advertisers to generate greater engagement with the audience and we offer a second screen to have a highly involved audience. Finally, he commented that, like this one, many more second screen experience exercises are coming, as well as strengthening of applications Televisa already has, like Newscasts, Sports and Television, which as a whole add more than 20 million downloads; and also to make the most of its strong presence in social media to involve users even more with the tv stations brands.
