U.S. HISPANIC
Televisa Networks: Premios Telehit 2013 were a multiplatform success
Maribel Ramos-Weiner| 21 de noviembre de 2013
The 2013 Premios Telehit featured on its stage personalities such as The Jonas Brothers
Televisa Networks announced the ratings reports of the 2013 Premios Telehit, which aired this past November 13th. The award show saw a 37% jump in ratings compared to 2012.In addition to the positive on-air results, the show reinforced its position on the digital platforms, reaching over five million followers on social media, with 24 trending topics during the simulcast. Telehits official page saw a three-fold increase in traffic, and over 80 thousand new social media users joined during the campaign.For producer Guillermo del Bosque, the positioning of Premios Telehit as one of the most recognized international award shows, demonstrates the quality of the productions of Televisa Networks.The social networks have revolutionized the way in which we can communicate directly with our target market. People are talking about the brands, and when we integrate them into everything we do, they become owners of the awards, said to PRODU Rodrigo Gálvez, manager of Digital Content of Televisa.
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