TelevisaUnivision Announces 2026 Upfront Strategy Focused on the World Cup, AI, and 50 Original Productions

TelevisaUnivision held its 2026 Upfront under the concept In Depth, where it presented its 2025 results and its content portfolio for the coming year. The event, featuring a musical performance by Colombian singer Shakira, showcased record-breaking reach and leadership figures in Mexico. With this new approach, TelevisaUnivision seeks to build a deeper connection with audiences through its broad content portfolio for the upcoming year, maintaining its commitment to excellence and innovation. According to the company, thanks to its content offering and audience size, it is the only national media company reporting sales growth above 5%.

The company highlighted that 9 out of 10 Mexicans watch its broadcast signal, while ViX remains the number-one AVOD service in Mexico and the fastest-growing platform in Latin America.

The 2025 achievements reflect the group’s strength across television, streaming, and digital platforms. TelevisaUnivision’s telenovelas dominated primetime with an average reach of more than 11 million viewers per broadcast.

In digital, N+ reached 81 million monthly users, consolidating its leadership in news. The company also ranked as the number-one digital publisher in Mexico.

Shakira performed at TelevisaUnivision’s 2026 Upfront

MASS ENTERTAINMENT: THE KEY TO 2025

La Casa de los Famosos México drew 21.9 million viewers for its finale, 194 million votes, and 18 billion digital views, as well as 341 million hours watched on ViX. In sports, Liga MX maintained its leadership with nine out of the ten most-watched matches on broadcast TV, while the 2025 Super Bowl reached 9.5 million people.

During the presentation, Daniel Alegre, CEO of TelevisaUnivision, said that the focus for 2026 will be on strengthening audience relationships:

“We will focus on seeking a deeper connection with the emotions, tastes, and needs of our audiences and clients, driven by our relentless dedication to excellence and innovation in content,” he stated.

Patricia Molina, President of Sales and Marketing, emphasized that data analysis and artificial intelligence will be key to the advertising business:

“We are in a new era of media transformation where artificial intelligence is revolutionizing our business and advertising. Amid this rapid change, what will truly continue to set us apart is our ability to connect with the deepest emotions,” she explained.

2026 LINEUP

The 2026 slate includes some of the most anticipated global sporting events. TelevisaUnivision will be the official broadcaster of the FIFA World Cup 2026, airing all 104 matches, including the opening match at Estadio Banorte between Mexico and Portugal. It will also hold broadcasting rights for Liga MX, Formula 1, the MLB World Series, the Super Bowl, the Milano-Cortina 2026 Winter Olympics, and the Dallas Cowboys games in Mexico.

Attendees at the TelevisaUnivision Upfront

GROWING MULTIPLATFORM PRESENCE

The company announced a global partnership, Road to Beast Cup, with MrBeast, combining entertainment, sports, and pop culture.

Additionally, ViX Micros will expand its drama lineup for mobile audiences across Latin America, while ViX Música will add exclusive concerts, video podcasts, and original shows.

In 2026, more than 50 original projects and N+ docuseries focused on current affairs and culture will also debut.

Olek Lowenstein, President of Sports, highlighted the importance of this lineup: “Next year will be very special: we will dominate every screen and every sport. Formula 1, the Winter Olympics, the NFL, the MLB World Series, the best of Liga MX, and of course, a truly historic event—the FIFA World Cup 2026.”

TelevisaUnivision closed the event by reaffirming its commitment to audiences, partners, and advertisers to continue driving sales growth of over 5% annually, powered by its multiplatform strategy and emotional connection with viewers.