U.S. HISPANIC
TelevisaUnivision: We began to explore metaverse and the NFTs in the production of shows like Premios Juventud
Maribel Ramos-Weiner| 6 de julio de 2022
Maria Uji Fulgueira de TelevisaUnivision
Among the new trends that María Uji Fulgueira, Executive Producer of Live Events & Entertainment at TelevisaUnivision, observes in production metaverse and NFT stand out.
Fulgueira, who is also the executive producer of the Noche de Estrellas red carpet in Premios Juventud, mentioned that metaverse and the NFT are starting to be explored. “The important thing about Premios Juventud is to be constantly innovating, to know the trends young people are following, it is one of the most important pillars of Premios Juventud, not only the music and social causes, but also pop culture. It is important to be able to see these trends that young people are following in order to be able to reflect it in the content, both of the carpet and the main show” she expressed.
The challenges she faces as a producer of red carpet shows include the weather. “The biggest challenge producing a red carpet show in the Caribbean or Miami is the weather. We always have a weather plan. We have to change the show without losing the dynamic part” she added.
Fulgueira highlighted that, even though they are currently focused on Premios Juventud, they are always thinking about the next program or social event that is on its way. “I am currently traveling to see the entire production of the Latin Grammy that will take place in November this year. Then, I will go to San Antonio to watch the TeletonUSA that is aired in December. For 2023 we have many projects: obviously, Premios Lo Nuestro, LAMAS, the Selena Forever special, the Latin Grammy” she commented.
She ended by saying: “In our heads as producers we are always anticipating two or three projects at the same time”.
