U.S. HISPANIC
The 15th Annual Hispanic Television Summit attracting more than 500 registrants among them 40 pay-TV and OTT digital providers
Maribel Ramos-Weiner| 17 de octubre de 2017
Summit producer Joe Schramm, managing partner & president of Schramm Marketing Group and Fantástico
More executives have pre-registered to attend the 15th Annual Hispanic Television Summit on Thursday, October 19, 2017, at the Sheraton New York Times Square Hotel than ever before.
Records reflect that over thirty different brand advertisers will be represented as well as the leading media buying agencies in the Hispanic market reflecting nearly 90% of all dollars allocated to Hispanic ad spend. In addition, executives from eighty-five different television and video programmers will be joined by more than forty pay-TV providers and over-the-top digital providers.
This annual Summit traditionally attracts nearly 500 registrants. In 2017, the Summit is celebrating its 15th anniversary, or ‘quinceañera’ this year. It has become the only annual conference that focuses solely on the business aspects of television for Hispanic viewers, worldwide.
The Summit has been presented by New Bay Media’s Broadcasting & Cable and Multichannel News annually and has been produced for them by Schramm Marketing Group all fifteen years. It is now the longest-running and most popular, annual event of its kind.
According to Summit producer Joe Schramm, “I believe there are multiple reasons for the pre-registration records, like early promotional strategies, great speakers, worthwhile session topics, and an excellent reputation for a quality business event earned over the past 15 years.”
He continued, “Past attendees say this annual event is where deals get done and the business of Hispanic TV and video happens. That’s why nearly 500 executives register each year to stay-up-to-date and stay connected.”
Attendees represent the distribution, production, marketing, investment, research, advertising sales, and more. It’s the only place in the TV and video business where executives in the general market intersect with those in the Hispanic market. Whether a “newcomer” or “long time expert” in the Hispanic market, all attendees gain something unique and valuable.
This year, the summit will focus on the latest trends and revenue opportunities in media spending, audience viewership, content production and options for distributing video.
