U.S. HISPANIC
The cast and executives of Telemundo and Argos participated in the marketing of El Señor de los Cielos in Mexico City
Maribel Ramos-Weiner| 24 de abril de 2015
With a red carpet at 8pm, followed by an exclusive event in the VIP rooms of the Cinepolis Plaza Carso, in Mexico City, Telemundo transmitted the first chapter of the superseries El Señor de los Cielos 3 (72×60´), as part of its marketing campaign for the Mexican audience.Joshua Mintz, executive VP of Scripted Programming and general manager of Telemundo Studios; Mariana Iskandarini and José Gerardo Guillén, both executive producers at Telemundo, and representing Argos and Casting of that company, its general director, as well as the entire cast of the series.David Alvarado, Entertainment Advertising VP at Telemundo, explained to PRODU that the local Mexican press and US media correspondents based in that city were invited to the event. “We have great expectations with the results”, he said.In the US, the campaign is being carried out in several cities and has already gone to Los Angeles, Dallas and Houston. “This weekend it will take place in Chicago, next week in Miami, and it will end in New York on May 3rd”, said Alvarado.The presentations in the US are aimed at consumers, who can see an exclusive 10-minute preview of the series and meet some of the artists. The local press will also attend and have the opportunity to interview the artists.El Señor de los Cielos 3 debuted in the US last Tuesday 21st at 10pm on Telemundo, replacing Dueños del Paraíso.
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