U.S. HISPANIC
The Elevator: Producing innovative formats for digital platforms
Maribel Ramos-Weiner| 8 de julio de 2014
The team of The Elevator, NewLink and ESPN Deportes
The Elevator just completed a project with Honey Bunch of Oats and MediaVest, where it produced four different formats that live on the Honey Bunch of Oats app and its YouTube channel.Its an innovative project for this market. The initial campaign had a great ROI and many views, which led to its expansion and the decision to produce exclusive formats for his platform, said Daniel Salcedo, founder and executive producer of The Elevator.The first format is behind-the-scenes of concerts with Intocables in Los Angeles and Fonseca in Miami, as seen from the point of view of a fan. Two episodes were produced from this material.The second format is Trender Scope Five, about the five highest trending Latinos on social media. Four episodes were produced, hosted by former Miss Dominican Republic Tatiana Rodríguez.The third concept is Smile While You Shake, also hosted by Tatiana Rodríguez, featuring the five funniest videos sent by users during the three-month campaign.The fourth format, produced both in English and Spanish, provides grandmother advise on how to get the day started, said Salcedo.The Elevator also produced in association with the agency NewLink, a fun project for ESPN Deportes where channel talent and reporters shared their impressions during their rides to the channels upfront in New York. 18 GoPro cameras installed in the vans recorded the interactions.
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