U.S. HISPANIC
The Mexicanal Network adds trio of digital broadcast affiliates
Marcela Tedesco| 15 de marzo de 2011
The Mexicanal Network has added three new station affiliates: Atlanta, Georgias WYGA-LD, Phoenix, Arizonas KTVP-LD 22.2 and Columbus, Ohios WCSN 32.1.This news, which comes just over two months after Mexicanal welcomed new affiliates in Austin and Reno, represents a distribution growth to over 4.9 million Hispanic households.Each new affiliate is a testament to the strength of and demand for the networks specialized lineup said Mexicanal President & CEO, Luis Torres-BohlPhoenix, the #7 Hispanic DMA in the nation, has expanded its Hispanic population by 79.3% in the past 10 years, with another 17.7% increase estimated by 2016. (Hispanic Market Overview 2011 DMA Grid – Geoscape)Atlantacurrently ranked the # 21 Hispanic DMA in the United Stateshas grown its Hispanic population by 132.8% over the past 10+ years, and anticipates an additional 24.1% increase by 2016. Columbus breaks new ground for Mexicanal as the networks first digital broadcast carriage in Ohio.
