Tomás Gennari of Fabric: “The Acquisition Will Strengthen All BB Media Services with Global Growth Potential”

In his new role as Chief Data Officer of Fabric Data Company, Tomás Gennari expressed his excitement and enthusiasm about the acquisition of BB Media and its significance for both teams and clients. He explained that Fabric Data had been a client of BB Media through Internet Video Archive (IVA), a company they also acquired.

“They used our data and information on all streaming services, available content, and metadata. A few years ago, we realized that we had developed a series of compelling services and were creating something highly innovative in the industry,” Gennari told PRODU.

Over time, their client base shifted from pay-TV operators and channels to streaming services, gaining more clients within the industry’s value chain. These companies saw BB Media’s data as a valuable resource to enhance their offerings.

“We are very excited about the path Fabric is charting for the future. What makes me happiest is that all the services developed by BB Media will continue: monitoring streaming services, tracking content supply and demand, and audience measurement in Latin America through various partnerships. The goal is to further strengthen services with global growth potential,” he emphasized.

Gennari added that the vision is to provide a range of services covering the entire content lifecycle—from production and post-production to distribution and acquisition—ensuring that metadata is properly compiled. This allows content to be accurately presented on streaming platforms, enhancing audience engagement.

“With Fabric, we aim to expand the reach of our data and support the industry in this evolution. While the market is consolidating, we are currently monitoring 1,600 unique streaming services globally, many of which cater to niche audiences.”

PAY TV

Regarding pay TV, Gennari believes the business model has reached maturity, is declining in some markets, and requires evolution. “It needs to transition to smaller prepaid models, including basic and FAST options, offered by pay-TV operators or telecom companies. Right now, we see that affiliate sales, traditionally the core business, are weakening, while advertising sales should grow, particularly on Connected TVs and FAST in Latin America. However, this is not yet happening at the same growth rate as in the U.S.,” he explained.