U.S. HISPANIC
Toyota, T-Mobile and LOréal bet big on the new Mundofox
Maribel Ramos-Weiner| 19 de junio de 2012
Tom Maney, SVP of Advertising Sales, Fox Hispanic Media
MundoFox, the new Spanish-language broadcast network, slated to launch in August, announced that it has already secured LOréal USA, Toyota Motor Sales, U.S.A., Inc. and T-Mobile USA as major advertisers and charter sponsors for the networks debut.For all three consumer product giants, LOréal USA, which includes Garnier and Maybelline New York, Toyota Motor Sales, U.S.A., Inc. and T-Mobile USA, MundoFox will create custom capsules, host exclusive web chats with talent, include integration around hosted movie blocks, as well as integration within primetime on such shows as, Minuto Para Ganar. MundoFox wants to challenge and revolutionize the status quo by giving media buyers and advertisers more innovative options. Smart marketers believe there is a new Latino mindset. They are asking for more choices and they will be given just that from MundoFox, said Tom Maney, senior vice president of Advertising Sales, Fox Hispanic Media.Advertisers with MundoFox will also enjoy the benefits of cross-promotion with the other networks within the Fox Hispanic Media portfolio, such as Utilísima, Nat Geo Mundo and Fox Deportes.This exclusive partnership with MundoFox is extremely important for our consumer products brands, stated Marc Speichert, Chief Marketing Officer, LOréal USA. The launch of MundoFox greatly expands the options for consumers to experience quality Spanish content and represents a tremendous opportunity for marketers to take part in delivering that content, said Brett Dennis, Chief Media Communications Officer of Conill, the multicultural advertising agency representing Toyota Motor Sales, U.S.A., Inc. and T-Mobile USA. MundoFoxs first paid spot will go to yet another of its charter sponsors – 20th Century Fox – who will air the trailer of their upcoming September release Won’t Back Down.
