U.S. HISPANIC
Tr3s unveils over 300 hours of new original content for Hispanic adult millenials at Upfront
Maribel Ramos-Weiner| 21 de mayo de 2013
Divas del Azúcar
Tr3s previewed its new original content portfolio targeting Hispanic adult millennials at its annual Upfront presentation held in New York City. The networks more contemporary entertainment offering delivers over 300 hours of fresh content driven by new realities, novelas, docu-series, comedy and music. The circus-themed extravaganza introduced the new faces of the network alongside quirky sketches, acrobatics, and a high-energy performance by brand ambassador Daddy Yankee. “Our significant investment in more original production is a major step in the evolution of the brand that now reflects a more balanced Hispanic audience and offering. As the evolution of Tr3s continues, were confident these bold formats, rich characters and big stars will resonate with viewers, said Fernando Gastón, Brand Manager of Tr3s. Details of Tr3s new content slate include in reality series, Familia de Circo, produced by High Noon Entertainment, takes viewers behind-the-scenes of a 40-year family-run circus under the antics and clashing egos of 5 Mexican brothers and Divas del Azúcar, also produced by High Noon Entertainment. In novelas Fortuna, produced by Argos Communications, about the double-life of wealthy casino mogul Adolfo Altamirano living in two worlds with two families, one casino and an inheritance, and Niñas Mal 2 that returns with a new cast of wild and charming high-society girls who continue to challenge the mold set by their parents and their charm school. In comedy and Music, Tr3s presents Comedy Central Roast, the awarded franchise with the first-ever Latin Roastee, legendary and controversial Mexican comedian Hector Suárez; MTVs World Stage; En tour and Unplugged with Latin recording superstar Ricardo Arjona.In social responsibility, Tr3s addresses the alarming health and wellness statistics among young Hispanic millennials with the new docu-series Empuje.
