U.S. HISPANIC
TripleLift Ends 2025 with Global Growth and Key Innovations in CTV & Retail Media
12 de diciembre de 2025
TripleLift
TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product innovation and partnership momentum across CTV, retail media and programmatic addressability. The company advanced its position as the creative engine of programmatic advertising, delivering more relevant and performance driven ad experiences for advertisers and publishers around the world.
2025 introduced a new chapter under Chief Executive Officer Dave Helmreich, whose appointment in February brought renewed focus on creative technology, supply excellence, and global scale. The company expanded into 15 international markets, opened a new office in the heart of Paris, appointed new regional leadership in Canada and the UK, and launched an exclusive partnership with Numatec to accelerate growth across Latin America.
“2025 has been a year of extraordinary momentum for TripleLift, where we’ve proven that creativity and technology can redefine what’s possible in programmatic advertising,” said Helmreich. “Our focus was on defining ourselves as the leading creative SSP. As we look to 2026, we’re committed to scaling that innovation globally and continuing to make advertising work better for all.”
To support its rapid expansion, the company also announced three key leadership hires, including Abby Hamilton, chief people officer, Matthew Novick, chief financial officer and Rob Diechert, who was promoted to chief operating officer after coming on board as general manager of the Exchange. The strategic hires ensure continued excellence in creative, operational, and client success functions.
Creative Innovation That Redefined CTV
Throughout 2025, TripleLift delivered some of the most celebrated creative advancements in CTV, introducing new ad formats designed to elevate performance and viewer engagement. The company launched Programmatic Pause Ads with DIRECTV Advertising, a category-defining format that transforms the simple act of pressing “pause” into a premium, brand-safe moment for advertisers. Adoption has been strong, with half a dozen publisher partners already live, and additional ones slated to roll out in early 2026. As these advanced formats continue to scale, TripleLift’s holistic CTV inventory footprint has more than doubled year-over-year and advanced formats continue to make up close to one-fifth of all CTV revenue.
This builds on the momentum of TripleLift’s Enhanced Spots, one of the fastest-growing CTV formats in the company’s portfolio. Enhanced Spots incorporate product images, QR codes, and other dynamic content elements directly into the creative, enabling brands to reduce friction between awareness and action and break through the noise of conventional CTV ads.
