U.S. HISPANIC
TV Azteca set to reconquer the US: Adrián Ortega with a 360 strategy from January 2023
Maribel Ramos-Weiner| 18 de noviembre de 2022
Adrian Ortega TV Azteca
Starting in January, TV Azteca will resume distribution rights in the US. Adrián Ortega, general director of Content, expressed the significance of this reconquest. “It is something very important for us, because we have the ideal product close to the US Hispanic market,” he said.
“We are one of the most powerful creators in Latin America and for us it is very important to reach this market, so we are happy to expand markets,” he said.
The strategy to reconquer this market will be 360 distribution with channels and digital, widely coordinated from Mexico. “We are going to achieve a perfect distribution architecture,” he ensured.
To reach this goal, they have the best specialists in the distribution market. “The entire TV Azteca international team is prepared for pay channels, digital, terrestrial television,” he explained.
He stressed that the team is ready and willing to enter into negotiations with everyone.
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