U.S. HISPANIC
TVV a more robust channel for U.S.
Maribel Ramos-Weiner| 11 de febrero de 2020
Tony Salanova 20
With the programming alliance recently consolidated between IVC Networks and TVVenezuela (now TVV) for the US, Canada, and Mexico, in which the programming of IVC is integrated to that of TVV, a more robust channel is created in terms of content, with greater distribution and potential for advertising sales.
“The brand IVC will no longer exist in the US, it will remain only for Latin America, including Venezuela. The idea by joining the two channels is to be able to reach the Hispanic market with greater information, entertainment, and variety. It is going to be a much more robust channel than it was before. The brand TVV (former TVVenezuela) has been in the US for many years, and with this alliance, they are going to reach more than 80% of the Hispanic market (almost 5 million subscribers)” expressed Tony Salanova, president of IVC Networks.
The signal is distributed on a great number of systems, such as DIRECTV, Comcast, Atlantic, VIVOplay, Sling, AT&T TV Now, Blue Stream and Charter Spectrum.
“We are strengthening a programming grid with many hours of original content -varieties, current events, sports, novelas from the RCTV library- that are of interest for the Venezuelan and in general the Hispanic audience. Being in the US, Mexico, and Canada leads us to a very important market,” he added.
“We know the channel will have a greater impact than the one we used to have. It is a very good alliance that is going to favor the audience and cable operators because it is an upgrade. It is a more robust and solid channel in all its lines and it will allow us to go out in the street to sell, to find investors in the channel,” ended Salanova.
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