U.S. HISPANIC
Twitter: Our audience is our super power
Maribel Ramos-Weiner| 24 de octubre de 2019
Daniel Alonso Twitter
Daniel Alonso, Head of Global Content Partnerships at Twitter for Latin America and the US Hispanic Market, explained that the dynamics for brands has changed altogether. “It is no longer about brands having to talk to the audience, but about being able to talk with the audience. And what we have identified is that content is one of the strongest ways to do this”.
He highlighted that content arouses people´s interest and foster conversation and engagement. “It is through this perfect pairing that exists between important content, that is already designed by big producers and that are our partners, with the audiences´ interests. That is what builds the bridge through which brands can enter the conversation and interact with an audience that is entirely receptive and it is all associated with real-time. Our audience is our superpower.”
He assured that while big events are happening, the conversation in real-time takes place on Twitter. “That is why the key points for brands on Twitter are when they want to launch something new or when they want to connect with that conversation.”
Alonso expressed that they have a very deliberate approach regarding the partners they want to work with. “We see the market as an ally of these content producers, we never regard ourselves as competition and this is a rather unique position we have in the market. They see it that way because they know that content they generate is consumed on the second screen of Twitter”
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