U.S. HISPANIC
Univision-branded linear TV channel available in LatAm
Maribel Ramos-Weiner| 21 de enero de 2020
Fernando Muniz 1
Univision Communications Inc. and Televisa announced a distribution arrangement that would make a Univision-branded linear television channel available across the region in early 2020.
The 24-hour pay-TV channel will be initially distributed across 17 LatAm markets, excluding Brazil. The network will be operated by Televisa, which will also handle distribution and ad sales.
Univision and Televisa will collaborate on programming and marketing for the channel.
This LatAm version of the No. 1 Spanish-language broadcast network in the U.S. will feature a robust content line-up, including innovative and popular productions from Univision Studios and Televisa.
Programming from Univision Studios will include morning show Despierta América, entertainment magazine El Gordo y La Flaca, news magazine Primer Impacto and more.
Rounding out the line-up and complementing the Univision programming will be a slate of top content produced by Televisa including some of the most popular novelas in the world.
“Through this new channel, millions of people in Latin America will be able to access premier content, through an authorized network, across the region,” said general director of Televisa Networks and Televisa Internacional, Fernando Muñiz.
“For decades, the Univision brand has been synonymous with outstanding programming that entertains, informs and empowers Hispanics in the U.S. – and part of that has been by telling stories about the people and stories that they care about from Latin America,” said Glenn Dryfoos, EVP and general counsel for Univision Networks.
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