U.S. HISPANIC
Univision Communications expands its Distribution Sales and Marketing team based in NY
Maribel Ramos-Weiner| 21 de junio de 2012
Rob Thun has been named EVP of Business Operations
Univision Communications Inc. announced the expansion of its Distribution Sales and Marketing team based in New York.In order to continue to position the company as a game-changing media powerhouse with a forward-looking distribution strategy, the company announced four executive appointments: Rob Thun has been named EVP of Business Operations; Renee Plato will serve as SVP of Digital Distribution; Sarah Madigan, has been elevated to SVP of Business Affairs; and Carlos Alimurung will assume responsibilities as VP of Digital Distribution. Thun and Plato will be based in New York and report to Tonia OConnor, president of Distribution Sales and Marketing. Also based in New York, Madigan will report to Thun and Alimurung will report to Plato. Univisions Distribution Sales and Marketing team, under OConnors leadership, is responsible for the distribution of all the Companys digital services including its UVideos Digital Network, announced at Univisions upfront presentation last month, genre-specific broadband channels, and the expansion of the companys content portfolio across all platforms in partnerships with its existing and new distributors. These include recent deals with Hulu, DISH Network, AT&T and Verizon, as well as becoming the first Hispanic media company to bring video content to Xbox LIVE. This multi-year, multi-platform agreements reflect Univisions evolving distribution philosophy to meet the needs of a Hispanic audience that loves television and over-indexes on digital platforms as compared to the average American. Our mission is to be everywhere our audience is – from the big screen TV to the mobile phone, and anywhere in between – in order to satisfy our audience, who cant get enough of our content. In order to accomplish this goal, while continuing to build on and renew our longstanding relationships with our distribution partners, we are expanding our already strong team with additional media industry experts, said OConnor.
