U.S. HISPANIC
Univision Deportes rebranding as TUDN
Maribel Ramos-Weiner| 7 de mayo de 2019
JC Rodriguez UCI Deportes
Univision Communications Inc. announces the evolution of its Univision Deportes multi-platform sports brand and leading cable network into TUDN. With this new identity, the most fervent soccer fanáticos on the planet will know: Vivimos Tu Pasión. We live YOUR passion.
Under the TUDN brand (Your Sports Network in English), Univision will continue to deliver more live soccer than any other U.S. media company while offering a richer and more engaging experience through new world-class programming, all-star talent and enhanced production capabilities.
The TUDN brand and channel will debut in Mexico simultaneously as part of a collaboration between the sports divisions of Univision and Grupo Televisa.
“This year, Univision will account for more than half of all soccer viewership – and more than 80% in primetime. Our flagship sports network regularly delivers greater viewership than English-language competitors with greater distribution, exemplifying the passion our community has for the beautiful game. Under this new powerhouse brand, we are excited to grow our leadership and super-serve soccer fanáticos with the highest-quality programming and insight from an A-List roster of experts,” said Univision president of Sports, Juan Carlos Rodríguez.
In addition to television, the TUDN brand will reach sports fans through the TUDN Radio Network, the TUDN mobile app and TUDN.com.
With the launch of TUDN, Univision will introduce a suite of additional live soccer offerings later this year in conjunction with its distribution partners at no additional cost to viewers: TUDNxtra (subscribers to participating pay-TV services in the U.S. will now have easy, live access to all of TUDN’s exclusive soccer matches through TUDNxtra); and Zona Futbol (This new “whip-around” show offers the ultimate soccer viewing experience to pay-TV subscribers in the U.S., delivering the best action from concurrent Group Stage matches (UEFA Champions League or UEFA Europa League) as it happens.
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