U.S. HISPANIC
Univisión launches new branded game show Arrasa con todo con Kmart
Maribel Ramos-Weiner| 15 de febrero de 2011
Univisión announced the launch of its new branded game show Arrasa con todo con Kmart” (Sweep it All with Kmart). Sponsored by Kmart and Goya and produced by Univision Studios, this game show features a series of challenges supermarket sweeps-styled, centered on the sponsors’ products. Arrasa con todo con Kmart airs on the Univisión on Saturdays at 4pm and is hosted by popular entertainment personality Carlos Calderón.Arrasa con todo con Kmart is a great example of compelling content produced by Univision Studios that allows us to offer customized opportunities for our partners to engage with Hispanic consumers,” said David Lawenda, president of Advertising Sales and Marketing, Univision Communications Inc.{Univision.com} will bring the game show experience of Arrasa con todo con Kmart to the handset. With a Kmart-branded mobile site on Univision.com, viewers will be able to interact with the show on the go and receive a Kmart coupon that they can download and redeem at their local Kmart store, which they can find on the site by entering their zip code in the store locator.
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