U.S. HISPANIC
Univision named exclusive consumer product licensing agent for Grupo Televisa´s brands
Maribel Ramos-Weiner| 1 de diciembre de 2011
Univision Communications has been named the exclusive consumer products licensing agent for Grupo Televisa’s brands throughout the U.S. and Puerto Rico effective immediately. The two companies will work collaboratively to build Grupo Televisa’s brands at retail by leveraging Univision’s significant multi-media platforms and unparallel connection with Hispanic Americans. The agreement includes such iconic Televisa brands as El Chavo, Chapulín Colorado, Hablando Sola, Chef Oropeza, as well as all licensing for Televisa novelas, reality series, live action and game shows.To be able to have exclusive access to an incredibly deep portfolio of brands which resonate and connect emotionally with our U.S. Hispanic consumer is an amazing opportunity, said Rick Alessandri, SVP, Univision Enterprises.We are ready to give the market an experience to our properties off-screen. Grupo Televisa will have the opportunity to replicate what we have done successfully in Mexico for the past eight years, said Maca Rotter, executive director, Televisa Consumer Products. Univision’s consumer products team, led by Francisco Arenas, vice president, will work to secure new merchandising, licensing and promotional opportunities for the portfolio of brands as well as work to establish relationships with key retail partners. To help maximize opportunities with the vast portfolio of Televisa brands and to manage the day-to-day operations, Omar Fajer Valencia has been appointed associate director of Consumer Products and Marketing. Univision Enterprises focuses on three core businesses: Univision Direct, which develops products and services to directly serve consumers, such as the Univision MasterCard Prepaid Card; Univision Consumer Products, which is focused on licensing; and Live Event Development and Activation.
