U.S. HISPANIC

Univision News and Pivot acquires the U.S. TV rights to original documentary César’s Last Fast

Maribel Ramos-Weiner| 21 de enero de 2014

The documentary will premiere simultaneously in English and Spanish on the two networks – Pivot and the Univision Network– respectively

Pivot, the cable network from Participant Media targeting Generation Y, and Univision News, the news division of Univision Communications Inc., have acquired the U.S. TV rights to César’s Last Fast from Richard Ray Pérez and Lorena Parlee in advance of its world debut at the Sundance Film Festival. The deal marks the first of ten documentaries to be co-produced or acquired by Pivot and Univision News (and Latin World Entertainment) as part of a previously announced alliance. The documentary will premiere simultaneously in English and Spanish on the two networks – Pivot and the Univision Network– respectively. The announcement was made by Evan Shapiro, president, Pivot and Isaac Lee, president of Univision News and CEO of Fusion.César’s Last Fast follows Chávez on what would be his last act of protest, a 36-day water-only fast to draw attention to the horrific effects of pesticide use on farm workers, their families and communities. “We are proud to partner with Participant Media to expand our high quality content offerings and give our millions of Spanish-speaking viewers the opportunity to enjoy extraordinary programs like this one. César Chávez is a revered figure in the Hispanic community, and this original documentary will undoubtedly be of great interest to Univision’s audience,” stated Lee.

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