U.S. HISPANIC
Univision News delivered a strong First Quarter 2013 performance
Maribel Ramos-Weiner| 9 de abril de 2013
Univision president of News, Isaac Lee
Univision News delivered a strong First Quarter 2013 performance with double-digit year-over-year audience growth in key demos. This includes its national evening newscast Noticiero Univisión, Sunday morning public affairs show Al Punto and weekday newsmagazine program Primer Impacto. Noticiero Univisión (Monday-Friday, 6:30am-7:30pm): Up among Adults 18-49 (+11% to 990,000), Adults 25-54 (+13% to 1.0 million) and Total Viewers 2+ (+8% to 2.1 million); generated the highest audience growth among Adults 18-49 in comparison to the English-language broadcast evening news: both CBS Evening News and NBC Nightly News declined by -2%, while ABC World News Tonight remained relatively flat.Primer Impacto (Monday-Friday, 5am-6pm) showed audience increases among Adults 18-49 (+12% to 837,000), Adults 25-54 (+15% to 846,000) and Total Viewers 2+ (+15% to 1.8 million). Al Punto (Sunday, 10am-11am) showed strong audience growth of +11% with Adult 18-49 viewers (381,000) while its English-language Sunday morning counterparts experienced substantial audience declines: ABCs This Week (-20% to 463,000), CBS Face the Nation (-30% to 435,000), NBCs Meet The Press (-10% to 640,000) and Fox News Sunday (-16% to 315,000) all showed an average decline of -18% in this key demographic. It is a source of great pride to watch our news programming continue to thrive. The credit for this success goes to our award-winning team and their unrivaled ability to create news content that is culturally-relevant to our unique audience one that is a generation younger than the average news viewer and tunes to Univisions programs to find information they cannot anywhere else, said Univision president of News, Isaac Lee.
