U.S. HISPANIC
Univision News sees strong growth in November with a 17% increase among adults 25 to 54
11 de diciembre de 2012
Lee: There is a strong demand for news coverage that digs deeper into the issues most important to our audience
Noticiero Univision, Univisions Spanish-Language national evening news program, grew 17% among adults 25 to 54 in November compared to the same month in 2011. The importance of culturally-relevant news for the U.S. Hispanic community during the Presidential campaign has been well-reported, but Univision News has seen incredible success beyond just Election Day said Isaac Lee, president of Univision News. The program also received a total of 2.1 million total viewers, growing its audience across all four weeks during the entire month. It drew a younger and more engaged audience than its English counterparts like ABC World News Tonight, CBS Evening News and NBC Nightly News. As the ratings over this past month have shown, there is a strong demand for news coverage that digs deeper into the issues most important to our audience. By looking for the best ways to serve our audiences needs and report on the issues they care about, we will continue to not only grow but to outperform the competition in key demos and day-parts, regardless of language he added.
