U.S. HISPANIC
Univision sponsors The Social TV Summit Miami focusing on the influence of U.S. Hispanics and Latin American region
Maribel Ramos-Weiner| 4 de enero de 2013
Univision Communications Inc. announced it will be the Platinum sponsor of The Social TV Summit Miami, in Association with Nobox, on February 28 and March 1, 2013 at The Fontainebleau Miami Beach. Randy Falco, president and CEO, Univision Communications Inc., will serve as the Summits keynote speaker. Hispanics are at the forefront of Social TV and the team at Univision recognized that we needed to lean-in and better understand how our audience is helping shape the new media landscape. Our social media strategy is built on the premise that we need to deliver a Univision-branded experience everywhere our audience is and drive engagement as we reassemble our audience, and The Social TV Summit Miami is the right place to further this conversation, said Falco. Only open to a limited group of high-level executives, The Social TV Summit Miami will consist of the Latin Social TV Awards which will reward excellence to Latin Americas top social TV game changers. The Summit will highlight how Spanish- and Portuguese-language networks are using social TV apps and platforms to drive viewership. Other important topics include screen and digital distribution monetization strategies. Speakers will share best practices driving Hispanic viewership using Social TV, and methods to encourage longer and more highly engaged viewing among these audiences. Hispanic social engagement grew by nearly 40 percent last year alone and The Social TV Summit Miami will examine new methods to speak to this coveted and engaged audience. Miami was naturally our first choice in identifying a location for this event and we are thrilled to dedicate our first summit of 2013 to discuss the significant Hispanic social community, said Andy Batkin, CEO, Social Summits, LLC.
