U.S. HISPANIC
Univisión to finish this broadcast season as the only top 5 broadcast network with audience growth in primetime
Maribel Ramos-Weiner| 31 de mayo de 2011
Powered by a strong mix of hit novelas including the most-watched Spanish-language novela in U.S. television history and Univision Studios first original primetime novela exciting reality series, award shows and other popular programming, Univision Network is set to finish the 2010-2011 broadcast season as the fastest-growing major broadcast network, regardless of language, among Adults 18-49. Univisión has grown its Adult 18-49 primetime audience by 8 percent while the other major broadcast networks ABC (-9 percent), CBS (-8 percent), Fox (-4 percent) and NBC (-14 percent) have seen their primetime audience decline an average of 9 percent compared to last season. Additionally, Univisións primetime audience was higher than NBC on two out of every three nights (66 percent) during the 2010/2011 broadcast season versus the comparable period in the 2009/2010 broadcast season among Adults 18-34, and on more than 40 percent of the nights among Adults 18-49.Univisions programming strategy continues to deliver higher audience levels in primetime, further establishing the popularity of our content and boosting our competitiveness vs. ABC, NBC, CBS and Fox. We look forward to continued momentum this summer as we present more exclusive content and first-run programming, said César Conde, president of Univision Networks.
