Univision´s La Que No Podía Amar delivers an average audience of 4,4 million Total Viewers

In its first week, the Univision Network’s newest novela La Que No Podía Amar (The One That Couldn’t Love) strengthened Univision’s standing in the competitive broadcast primetime ratings race as it delivered an average audience of 4.4 million Total Viewers 2+, 2.4 million Adults 18-49 and 1.4 million Adults 18-34The novela delivered more viewers in comparison to the first five telecasts of its 9pm predecessor La Fuerza del Destino (The Power of Destiny). This includes double-digit percentage growth in the time period among Total Viewers 2+ (+10%), Adults 18-49 (+11%) and Adults 18-34 (+18%).La Que No Podía Amar averaged more Total Viewers 2+, Adults 18-49 and Adults 18-34 than the first five airings of four out of the Top 5 novelas of all-time, which includes Amor Real (Real Love), Soy Tu Dueña (Woman of Steel), Destilando Amor (Distilling Love) and Rubi.