U.S. HISPANIC
Uno Productions: Leveraging the talent we represent we offer content with online purposes
Maribel Ramos-Weiner| 27 de febrero de 2015
Luis Medina, president and founder of Uno Productions
Luis Medina, president and founder of Uno Productions, told PRODU they are working on an interesting production line, making online content aimed at the general market, and for this they are leveraging the strength they have in the talent they represent.”We have always been a production and marketing company, but now more than ever, when we have a big group of producers, writers, actors, and figures we represent, we are devoting more attention to the production of content with online purposes, both for companies as for individuals” said Medina.An example of this is the content they currently make for {ListsLocales.com}, an online search engine aimed at Hispanics in the US, campaign in which some of the participants are Alicia Machado, the numerologist and astrologist Javi Predicciones, as well as Omar and Argelia, a couple that has Univision Radio’s most important morning program in the US.The idea is to offer resources so that the platforms become more dynamic and attractive to users, explained Medina. “We work equally for a TV chain, a radio content producer or for a music, TV, or film artist. Also for companies that are not related with the industry. What is interesting is that the offer goes beyond entertainment. We can offer an excellent product in house because we have the talent, the experience and the studios” he finalized.
