U.S. HISPANIC
Viacom International Media Networks Americas takes VidCon to Mexico
Maribel Ramos-Weiner| 20 de junio de 2019
VidCon
Viacom International Media Networks Americas announced that Mexico City will be the first city in Latin America to host VidCon, the world’s largest celebration of online video.
The inaugural VidCon Mexico will be held at the Citibanamex Center in Mexico City starting April 30. The four-day event will feature the most-popular digital celebrities from Latin America and the rest of the world, including Calle y Poche and Nickelodeon Latin America’s newest digital star, Isabella de la Torre La Bala.
VidCon is the world’s largest immersive experience for fans, content creators, executives and brands who build, belong to, and celebrate diverse online communities. The event also serves as the meeting point for brands and executives who are passionate about digital creators, online video and social-first content. VidCon offers an opportunity for fans and industry leaders to meet the most influential content creators of the region while experiencing the future of video consumption and online storytelling.
Celebrating its 10th anniversary in 2019, VidCon has hosted events in the US, UK and Australia, welcoming more than 100,000 attendees in the past year.
This July, VidCon US will assemble the most popular global digital stars and content creators and key senior executives from the most prominent digital platforms such as YouTube, Facebook, Instagram, Pinterest, Twitter, Twitch, Snapchat, Tik-Tok and more.
“We are excited to be the first country in Latin America to host VidCon. Mexico is an important creative hub content creators, brands and platform launches, and the first VidCon Mexico will be an incredible opportunity to unite and celebrate creators and fans and inspire the next generation of leaders and brands that will shape the future of the digital world,” said Eduardo Lebrija, SVP and general manager Latin America North and Regional Sales for Viacom International Media Networks Americas.
“Many of the top global creators have emerged from Mexico in the last few years, and brands and marketers here have led the way in welcoming creators and influencers into their marketing mix. We couldn’t be more excited to bring VidCon’s unique mix of insight, expertise and community to Mexico in partnership with the amazing Viacom team,” said Jim Louderback, general manager of VidCon.
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