U.S. HISPANIC
Víctor Parada of Discovery U.S. Hispanic: Other networks are all about the how-to, with us, its about the heart
21 de mayo de 2013
Víctor Parada, VP of Advertising Sales for Discovery U.S. Hispanic
Discovery U.S. Hispanic announced its 2013 to 2014 season programming slate for Discovery en Español and Discovery Familia during an Upfront event in New York City May 14. The network revealed new series on Discovery en Español like Bear Grylls: Escapando del Infierno, and a new genre entitled Vroom geared toward car lovers. Discovery Familia emphasized its target of Hispanic women primarily mothers. We spoke with Víctor Parada, VP of Advertising Sales for Discovery U.S. Hispanic, who explained the idea behind the Upfronts theme: Feel. Feel really encapsulates and symbolizes and plays tribute the relationship that exists between our content and our viewers he said. Other networks are all about the how-to how to cook, how to decorate its all about the hands. With us, its about the heart, and thats why our upfront theme is feel he said. Discovery U.S. Hispanic enters the season with consistent performance ratings. This year, Discovery en Español boasts its fifth consecutive quarter with year over year growth, and it was positioned as the No. 1 Hispanic pay TV on Sundays primetime among its target audience. Dont take it from me, check the ratings, Parada assures. When you look at the Nielsen data, Discovery in Español for more than half a decade has been the second most watched Hispanic cable network. That relationship is strong, Its lasting and its consistent.
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