U.S. HISPANIC
Vme: Nielsen numbers were the key missing element
Maribel Ramos-Weiner| 25 de febrero de 2011
Marrero: The categories with greater potential are automotive, beer, wireless, financial services, CPG, and movies
(Maribel Ramos-Weiner). Having Nielsen measurements in the U.S. has been crucial for Vme on the eve of the new upfront season.“Our network is now being measured by Nielsen, which puts us in a better position with clients and media buyers. Nowadays, everything needs to be backed up by numbers, and this was the key element we were missing. We have the programming and the distribution, and we needed these measurements,” said with excitement to PRODU Patty Marrero, Senior Vice President and Director of Sales at Vme.Marrero pointed out that the advertiser categories she views with greater potential are automotive, beer, wireless, financial services, consumer packaged goods (CPG), and movies.She referenced the innovative integration recently done for Heineken with their new show Nota musical. “We are very excited with the recent product integration we did for Heineken on Nota musical. We integrated the brand in the show set in an organic manner, and Heineken really looks reflected on the show,” added Marrero.{To watch video interview with Patty Marrero from Vme click here;http://www.produ.com/produtv/popup.html?Noti=4914}
