U.S. HISPANIC

Wade Davis: Today begins a transformation

Maribel Ramos-Weiner| 12 de enero de 2021

Wade Davis de Univision

Besides Luis Silberwasser and Pierluigi Gazzolo’s appointments, Wade Davis, CEO of Univision Communications Inc., also mentioned other hires and promotions.

Donna Speciale was named president of Advertising Sales and Marketing, to drive the innovative expansion of Univision’s offering for advertisers. Steve Mandala (president of Advertising Sales and Marketing) will depart from Univision after 8 eight years of tenure.

Friday Abernethy was promoted to EVP of Content Distribution and Partnerships.

Adam Shippee has been promoted to the newly created role of EVP, Corporate Development, Strategy and Transformation, and Amy Tenbrink was promoted to EVP & Associate General Counsel, Revenue/Business Development with expanded responsibilities across the Digital business.

“Today begins a transformation for Univision. One that will see us accelerate our position as the leading U.S. Hispanic media company as we launch new products and services that will drive value for our U.S. Hispanic audience and for our advertising and distribution partners, who want to reach and engage with this critical audience,” said Davis. “Achieving our objectives will require new ways of working together, diversity of perspectives and in some cases new talent and skillsets. We began the evolution of our team with the appointment of world-class leaders to our board of directors to bring together skillsets and diversity that Univision has never had at the board level. Today we are announcing a new, industry-leading executive leadership team that exemplifies the traits of innovation, collaboration, inclusivity, and accountability that will be central to our transformation. Each of these leaders understands the need to optimize Univision’s core businesses to meet its audience where they are and evolve its content, platforms, and products to reach the market in new ways.”

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