U.S. HISPANIC Versión en español

Warner Bros. Discovery U.S. Hispanic Breaks Into Sports With Locos X El Deporte

26 de septiembre de 2025

With Locos x el Deporte, Discovery en Español expands its premium factual and lifestyle slate into sports, adding a new genre to its leadership in Hispanic media

Discovery en Español is breaking new ground with the launch of Locos x el Deporte, a sports entertainment series, premiering digitally September 26 on Discovery en Español GO and October 5 on Discovery en Español.

Hosted by three of the most influential Spanish-language sports voices today — Miroslava Montemayor, Pepe del Bosque, and Daniel Barba — the show marks a bold entry into the sports arena for the network.

Far from traditional highlights and scores, Locos x el Deporte dives deep into the culture, passion, and unforgettable stories that define fandom. Fast-paced, visual, and unapologetically Hispanic, the show mixes sports with the myths, traditions, and madness that make them matter. Each weekly digital-first episode (11 minutes) will pair into 22-minute linear editions for television.

Locos X el Deporte brings us into the sports market with the energy, culture, and passion that define Hispanic fans. It also creates new opportunities for advertisers to connect with our audience through sports storytelling that’s as commercially powerful as it is culturally relevant,” said David Tardio, SVP of Ad Sales, Warner Bros. Discovery U.S. Hispanic.

A POWERHOUSE TEAM FROM MEXICO

Hosted by three of the most dynamic Spanish-language voices in sports media today, the series brings together top talent from TNT Sports México:

Miroslava Montemayor: One of Mexico’s most popular sports presenters with more than a decade of experience at ESPN and TNT Sports, Montemayor has fronted coverage of the Super Bowl, NBA Finals, World Cups, and UEFA Champions League.

Daniel Barba: A rising narration star, Barba has already lent his voice to the Olympics, Liga MX, Premier League, and Russia 2018 World Cup. He represents a new generation of sports storytelling.

Pepe del Bosque: Widely respected as one of Mexico’s sharpest analysts of European soccer, del Bosque built his career at ESPN, Televisa, and Imagen before joining TNT Sports, where his tactical insights have earned loyal audiences.

With Locos x el Deporte, Discovery en Español expands its premium factual and lifestyle slate into sports, adding a new genre to its leadership in Hispanic media. The show complements the company’s strong portfolio of networks and streaming platforms, offering sponsors and audiences new ways to connect through the heartbeat of sports.

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