U.S. HISPANIC Versión en español
Warner Bros. Discovery USH Celebrates Hispanic Heritage With Signature Campaign
19 de septiembre de 2025
Dejando Huella is a creative campaign powered by an animated short film and amplified through original programming across Discovery en Español, Discovery Familia, Hogar de HGTV, and CNN en Español
Warner Bros. Discovery U.S. Hispanic is set to leave a mark this Hispanic Heritage Month with a signature television event and cross-platform campaign that celebrates transformation, creativity, and identity. At the center of the initiative is Dejando Huella, a striking creative campaign powered by an animated short film and amplified through original programming across Discovery en Español, Discovery Familia, Hogar de HGTV, and –joining to this multichannel initiative for the first time– CNN en Español.
“Dejando Huella is more than a campaign: it’s a cultural event that captures the scale, emotion, and spirit of Hispanics in the U.S. For nearly 30 years, we’ve celebrated Hispanic Heritage Month with authenticity and pride, honoring the audiences we are dedicated to serving 100%,” said Hortensia Quadreny, VP of Programming, Warner Bros. Discovery U.S. Hispanic.
Dejando Huella centers on a stylized one-minute animated film that brings to life the stories of four real-life Latino changemakers whose inspiring journeys embody resilience and achievement:
●Michell Stella, who journeyed from crossing the Darién jungle to walking the runways of New York Fashion Week.
●Diana Trujillo, who rose from the streets of Cali, Colombia, to lead NASA teams exploring Mars.
●Edgar Barrera, who grew up in a Texas border town and went on to become a 26-time Grammy Award winning songwriter and producer.
●Priscila Coronado, who made history as the first Latina president of the Harvard Law Review, starting from a humble Latino home.
With bold color contrasts, surreal proportions, and symbolic transitions, the piece’s visual style reinforces the campaign’s message: every step matters, and every mark we leave can inspire others.
The creative piece comes to life through 30-second cutdowns, infographic carousels on social media, and GO app activations, ensuring the campaign makes an impact across screens and platforms.
A Cross-Network Television Event (Sept. 21–Oct. 12, 8pm-midnight)
This year’s activation will feature shows that have already left a cultural mark among WBD U.S. Hispanic audiences. From reality favorites to lifestyle originals and groundbreaking features, each show celebrates transformation and identity:
●Discovery en Español: Four Sundays of primetime with Mexicánicos: Estado de México, Desafío x 2 México, Te Debo Una: Celebridades y Autos México, and Supervivencia al Desnudo: Latinoamérica.
●Discovery Familia: Inspirational Sunday originals, including El Toque de Aarón, Separados por el Diseño, Destino Soñado, Juntos en Acción, and Remodelaciones con Celebridades: México y Miami.
●Hogar de HGTV: Lifestyle and design programming with Los ángeles de la cocina, Hogar Star, and ¿Quién Cocina Esta Noche?
●CNN en Español: For the first time, CNN en Español joins the WBD USH multiplatform campaign by broadcasting the Dejando Huella campaign. The network will also spotlight changemakers across politics, science, business, and the arts.
