U.S. HISPANIC
WBD U.S. Hispanic, GroupM & COCINA renew El Toque de Aarón for a second season
13 de marzo de 2024
El Toque de Aarón Season 2 is Warner Bros. Discovery U.S. Hispanic’s fourth content partnership in the past 24 months with COCINA and its third with Aarón Sánchez
Warner Bros. Discovery U.S. Hispanic announced the renewal of its partnership with GroupM, COCINA (a unit of MECENAS), and celebrity chef and executive producer Aarón Sánchez, for the second season of El Toque de Aarón (6×30’).
Building upon the success of the first season, Chef Aarón Sánchez, alongside designer Cris Mercado and project manager Ángel Riveros, will once again take under their wings Latino-owned restaurants in Los Angeles, providing them with unparalleled mentorship and a pathway to refresh their businesses and help propel them to the next level.
General Mills Yoplait and Ferrero Nutella will be seamlessly integrated into the storyline of the series.
The second season of El Toque de Aarón is slated to premiere on Monday April 8 at 10pm on Discovery Familia and will also air on sister network Hogar de HGTV beginning April 13 at 8:30pm.
“The audience has embraced El Toque de Aarón as a shared space to celebrate and elevate Latino culinary culture and entrepreneurship,” said David Tardio, VP, of Integrated Ad Sales and Marketing, Warner Bros. Discovery U.S. Hispanic. “This show has not only increased awareness and appreciation of our traditions but has proven to be a unique opportunity for brands looking to build a genuine, lasting connection with the Latino community.”
“COCINA is committed to producing content that resonates deeply with our audience, and El Toque de Aarón stands as a prime example of our vision,” said Emiliano Saccone, CEO of MECENAS. “This series not only entertains but also represents real, positive transformation within the Latino restaurant community. We are thrilled to celebrate and support Latino culinary excellence and entrepreneurship with El Toque de Aarón.”
El Toque de Aarón Season 2 is Warner Bros. Discovery U.S. Hispanic’s fourth content partnership in the past 24 months with COCINA and its third with Aarón Sánchez, who co-founded COCINA as a vehicle to authentically connect with US Hispanic fans.
Other titles include El Sabor de Aarón (Hogar de HGTV and Discovery Familia), a cooking competition series where two Hispanic chefs participate in challenges designed to highlight their unique take on the Latino culinary tradition; and Qatar Latino, Rumbo al Mundial (Discovery en Español), a limited series following eight Latinos who have rebuilt their lives in Doha, Qatar, amid the 2022 World Cup. In addition, Hogar de HGTV has featured COCINA’s short-form how-to recipes on-air and across digital platforms, inspiring Hispanics who love food to up their game and try something new.
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