U.S. HISPANIC
Webinar FIAP Face to Face Tuesday 15th: The Evolving Media Landscape, Strategies for Effective and Impactful Outreach
11 de abril de 2025
Sonia V. Diaz from HPR and Mara Fernandez from PRODU
As media consumption shifts and newsrooms face increasing demands, securing meaningful coverage requires a smarter, more strategic approach. Join Sonia V. Diaz, an award-winning communications strategist, for a conversation on the power of Spanish-language media, the value of engaging local markets beyond national platforms, and the importance of crafting targeted outreach that truly resonates with journalists and their audiences.
This discussion will explore how understanding your audience—through language, cultural nuance, and regional priorities—can make your message more impactful. We’ll also cover how to stand out with a well-crafted pitch, break through newsroom clutter, and support journalists navigating today’s fast-changing media environment.
