U.S. HISPANIC

With El Señor de los Cielos 3 Telemundo ranks as #1 network on weekdays in July among adults and young adults

Nastascha Contreras | 31 de julio de 2015

Telemundo’s Monday to Friday programming at 10pm ranked the network at number one in July among adults 18-49 and adults 18-34, regardless of language, according to Nielsen. The third season of the network’s hit super series El Señor de los Cielos earned an average of 1.4 million 18-49 viewers and 679,000 adults 18-34 this month outperforming all Spanish-language and English-language broadcast networks in the coveted demo.Telemundo averaged 785,000 adults 18-49 in the Monday-Friday primetime in July, registering the smallest gap with Univision in its history (238,000). In July 2013, the gap between Telemundo and Univision was nearly 1.2 million adults 18-49 in weekday primetime and in July 2014, it was further reduced to 680,000 adults 18-49.During the week of July 20, 2015, Telemundo beat Univision three out of five nights during primetime among adults 18-49. Telemundo’s news properties also delivered record performances this month, with Un nuevo día and Noticiero Telemundo delivering their best July ever. Un nuevo día garnered 306,000 total viewers and 136,000 adults 18-49, while Noticiero Telemundo brought in 926,000 total viewers and 362,000 adults 18-49. Additionally, the network’s late night sports show, Titulares y Más, scored its best July ever, with 529,000 total viewers and 299,000 adults 18-49 at 11:35pm on weekdays.

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