U.S. HISPANIC
YipTV adds ¡HOLA! TV in its channel lineup
Nastascha Contreras| 13 de agosto de 2015
Figuring that millions of viewers of ¡HOLA! TV in Latin America were a strong indicator of its popularity, YipTV wanted to be sure it had the premiere Spanish-language celebrity- and lifestyle-oriented network in its channel lineup to offer the best programming to viewers in its target market.¡HOLA! TV is a network with tremendous viewership and we knew we had to have it in our channel lineup if we were going to succeed. The feedback weve been getting from subscribers since we launched supports that decision, said YipTV CEO Michael Tribolet. With more than 500 hours of original content produced out of its studios in Miami, ¡HOLA! TV offers the best of ¡HOLA! Magazine reinvented for television with its emblematic shows, a variety of lifestyle, fashion and celebrity programs, as well as hit series including El tiempo entre costuras, El secreto del Puente Viejo and Galerias Velvet.New platforms such as OTT open additional avenues for content-delivery and we felt YipTV was a perfect next-generation outlet to broaden our reach to new audiences. We are confident that our go-to-market alliance with YipTV will be a winning formula for us and our viewers, said Ignacio Sanz de Acedo, CEO and General Manager of ¡HOLA! TV.
