André Dunand of Stay Tranquilo: “We Want To Be At The Intersection Of Culture And Sports Within The U.S. Latino Community”

The Stay Tranquilo platform, founded in 2020 in Miami by André Dunand, is a media company focused on U.S. Hispanics and the next generation of Latinos. “We cover sports, travel, wellness, entertainment and much more. In short, we are like the ‘Latino Barstool,’” Dunand told PRODU.

Although the main focus is the U.S. Hispanic market, the company also has a presence in Latin America and the Caribbean. Stay Tranquilo’s core audience is made up of young Latinos between 18 and 34 years old, while its secondary audience ranges from 24 to 45.

“We have a wide variety of content and shows within the Stay Tranquilo network. For example, we have a podcast led by Nikki Spoelstra called Becoming: HER, aimed at a female audience. We also have a show hosted by Greivis Vásquez, the former Venezuelan NBA player, whose content is entirely in Spanish and has a very strong audience in Venezuela and Latin America. We help him also connect with the U.S. Hispanic audience. We know Hispanics are the fastest-growing demographic in the U.S., and we want to serve as a bridge between those living in this country and those who remain in Latin America and the Caribbean,” said Dunand.

Juan Ochoa, a partner in the company, clarified that although sports are an important component, Stay Tranquilo is primarily a lifestyle brand. “We focus on topics that are part of Latin culture: sports, beach, food, music and experiences. All of this represents what Stay Tranquilo means,” he explained.

“We’ve been operating as a media company for three years and have experienced significant growth thanks to the different verticals we’ve developed and brand partnerships. Our goal is to continue growing, collaborate with new content creators, and become a representative voice of the next generation of Latinos,” Dunand said.

He added that while companies like Telemundo and Univision have served the Hispanic community for decades, Stay Tranquilo aims to “connect with a new generation of U.S. Hispanics, a generation that deeply values its roots but has also grown up within American culture.”

WORLD CUP AS A CONTENT OPPORTUNITY

When asked how they are leveraging the 2026 World Cup, Dunand said they are integrating the tournament across all podcasts.

“From a cultural perspective, we talk about activations, events, food and traditions from the different participating countries. We also produce weekly match recaps. In addition, we’ve developed several sponsored content partnerships related to the World Cup. We’ve worked with Xfinity and recently with a tequila brand. We’re also organizing live activations. For example, we hosted a watch party for the U.S. vs. Paraguay match at our studio in partnership with Wild Fork. The experience included a barbecue featuring meats from different countries, such as Brazilian picanha, churrasco and Spanish octopus. During the tournament we will continue organizing events in restaurants and bars, where we will also record live podcasts and conduct fan interviews to understand their experiences, national pride and culture,” he said.

He noted that while sports are a key part of the offering, Stay Tranquilo is much more of a lifestyle project. “We want to be at the intersection between culture and sports, especially within the U.S. Latino community,” Dunand added.

THE PODCAST AS THE CORE

Dunand and Ochoa emphasized that the podcast is the core of their business. They currently produce seven different shows.

The first was the Stay Tranquilo podcast, which remains the flagship program and is hosted by Dunand. “We later expanded the lineup with other specialized shows, including Tranquilo Sports, focused on local sports; Guys Being Dudes; and other lifestyle and culture-focused spaces. We’ve had guests such as Fernando Mendoza, the first Cuban-American to be selected as the No. 1 overall pick in the NFL Draft, and Mariano Rivera, the legendary Panamanian baseball closer. Beyond their athletic achievements, we are interested in telling their personal stories, talking about their origins, their experiences growing up in their countries, and how those experiences shaped their careers.”

Dunand is the host of the Stay Tranquilo podcast, which remains the flagship program

All Stay Tranquilo podcasts have a “video-first approach. Although we also distribute audio versions, video is the priority,” Dunand noted. He emphasized that the podcast is much more than an audience-building tool: “It’s a platform that allows us to build community, create relationships, and open doors.”

He said most podcasts are recorded at their Westchester studios, although they also produce content at events and external locations. “Our studio is a flexible space that allows us to create different settings and visual styles depending on each show’s needs,” he said.

REACH AND AUDIENCE

Today, the Stay Tranquilo network generates approximately 20 million annual views and around 20 million monthly views across social media platforms such as Instagram, TikTok, and YouTube.

The podcast network exceeds 1.5 million monthly plays across all shows. In addition, the combined group of creators, athletes, and influencers linked to Stay Tranquilo totals a community of more than three million followers.

ADVERTISERS AND SPONSORS

Dunand says the response from brands has been “excellent.” They have worked with companies such as Yeti, Coca-Cola, FIFA Miami, Procter & Gamble, NFL, and the PGA Tour.

“During the Super Bowl we were present at Media Row, where we interviewed athletes, entrepreneurs, and prominent figures. We also developed content for the NFL’s Latino Youth Honors program. In addition, we collaborated with the PGA Tour to amplify the stories of Latinos connected to golf and to engage a Hispanic audience that has traditionally been underrepresented in the sport,” he said.

According to Ochoa, one of Stay Tranquilo’s strengths is its ability to combine an authentically South Florida voice with national reach within the Hispanic market.