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When Latino culture speaks, the industry listens. As part of Cannes Lions 2026, Latino US Day brought together brand leaders, agencies, creators, and industry experts to discuss the growing influence of the Hispanic and Latino community on marketing. Hosted by Advertising Week LatAm, powered by PRODU, the event highlighted culture as a strategic asset, the attention economy, the impact of the FIFA World Cup, and the role of artificial intelligence as a tool to enhance creativity—not replace human judgment.
