Held for the third consecutive year during the Cannes Lions International Festival of Creativity, Latino US Day once again brought together the Hispanic and Latino community, cementing its place as the premier gathering for Latino leaders shaping the global marketing and communications industry. Hosted by Advertising Week LatAm, powered by PRODU, the event celebrated the creativity, leadership, and cultural impact of professionals whose work continues to influence the industry worldwide, while exploring topics ranging from the attention economy and the FIFA World Cup to the growing role of AI in marketing.