As moderator of the Círculo Creativo Session: The Freedom to Create Viral Ideas during Latino US Day, Ale Haro, co-leader of Círculo Creativo USA, said the conversation highlighted how creativity can drive meaningful social impact when it is rooted in authentic purpose rather than the pursuit of virality.

Haro described the session as a privilege, bringing together creative leaders whose work has earned international recognition while making a meaningful contribution to the Latino community.

“It was an incredible opportunity to moderate this panel and speak with colleagues I deeply admire,” she said. “They’ve not only been recognized at festivals like Cannes Lions, but their work is also deeply meaningful for the Latino and Hispanic community. Learning how they create ideas with a social purpose that can generate real impact was incredibly valuable.”

Reflecting on the growing number of award-winning campaigns addressing issues across Latin America, Haro said creativity has become an important vehicle for raising awareness around social causes.

“I love that we have spaces to talk about these issues,” she said. “Activism has tremendous value because it connects you with people. The challenge is getting brands involved. It’s necessary, but it’s not always easy because clients also need to see a business return.”

Haro pointed to her own experience supporting initiatives that promote diversity and sustainability, including six years as an ambassador for Publicitarias in Mexico, where she helped connect women across the advertising industry and supported scholarships for students at Miami Ad School.

She also emphasized the importance of Latino US Day as a platform that brings together Hispanic creatives working across the United States.

“Living in the U.S. as a Hispanic isn’t easy,” she said. “That’s why we need to build these communities and support one another. Knowing there’s another Latino working through the same challenges in a country that isn’t your own makes a huge difference.”

According to Haro, one of Círculo Creativo USA’s main goals is to unite Hispanic creatives across a geographically diverse country, strengthening collaboration and visibility for the community.

“Having this exposure at Cannes, during the festival, and bringing Latinos together gives me goosebumps,” she said. “We come from a market where we aren’t always given a voice. Being able to speak on a stage like Cannes is incredibly meaningful. It shows that our community belongs in the global creative conversation.”