Moving Walls: Building the Future of OOH Across the Americas

Moving Walls, a global advertising technology company specializing in Out-of-Home (OOH) media, announced an expanded leadership structure designed to accelerate its growth across North America and Latin America.

Mauricio Sabogal, currently Global Chief Strategy Officer, will also take on the role of Head of Americas. In this position, he will lead Moving Walls’ business development, commercial strategy, market expansion and strategic partnerships across the region.

Marco Muñoz Perez will assume the role of Head of SSP and Media Owner Partnerships for the Americas. He will be responsible for Moving Walls’ supply-side platform operations and relationships with media owners across Latin America and the U.S. Hispanic market.

This expanded leadership structure reflects Moving Walls’ commitment to strengthening its presence across the Americas and building a more connected, transparent and technology-enabled OOH advertising ecosystem for advertisers, agencies and media owners.

As Global Chief Strategy Officer and Head of Americas, Sabogal will continue to contribute to the company’s global strategic direction while leading the execution of its regional growth agenda. He will work closely with brands, agencies, media owners, technology companies and industry organizations to expand Moving Walls’ presence and accelerate the adoption of audience intelligence, automation, programmatic buying and measurement solutions.

Sabogal brings extensive global leadership experience across the media, advertising and technology industries. Throughout his career, he led WPP-owned Kinetic Worldwide as Global CEO, as well as operations across North America, Latin America, Europe and Asia. He has also developed new markets, built strategic partnerships and helped a range of companies navigate business and technology transformation processes. Sabogal served for several years on the board of Adsmovil, recently acquired by MiQ, and is the founder of the independent agency network SAB Marketing Connections.

Muñoz, who previously led Adsmovil OOH operations, will, following the sale to MiQ, oversee the development and expansion of Moving Walls’ media owner ecosystem across the Americas. His responsibilities include strengthening relationships with media owners, expanding premium and programmatically enabled inventory, coordinating platform integrations and helping media owners use Moving Walls’ technology to manage, monetize and measure their assets more effectively.

“The Americas represent a significant strategic growth opportunity for Moving Walls at a time when OOH advertising is becoming increasingly connected, measurable and better integrated into the broader media ecosystem,” said Srikanth Ramachandran, Founder and Group CEO of Moving Walls. “Mauricio combines global strategic leadership with deep regional knowledge and strong relationships across the advertising and media industries. Marco brings the specialized media owner and supply-side leadership needed to build a scalable and trusted marketplace. Together, they will help us create greater value for advertisers, agencies and media owners across the Americas.”

“OOH advertising is entering a decisive stage in its evolution,” said Mauricio Sabogal. “Audience intelligence, artificial intelligence, automation and more responsible measurement are transforming how the medium is planned, bought and evaluated. Our opportunity is to combine Moving Walls’ global technology with strong local partnerships to help advertisers and media owners capture the full value of this transformation across the Americas.”

“Our priority is to continue building the region’s largest OOH media owner ecosystem, based on trust, transparency, connectivity and measurable value,” said Marco Muñoz, Head of SSP and Media Owner Partnerships for the Americas at Moving Walls. “By working closely with media owners and technology partners, we can expand access to premium inventory, simplify integrations and create more efficient opportunities for publishers and buyers across the region.”