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Canal ELLA launch event in Miami Beach

Canal ELLA was launched during a cocktail party organized by MGM Networks Latin America LLC at NATPE 2012. Clients of the channel and members of the media attended the event where Melvin Pérez, president and CEO of MGM Networks LatAm along with Roy Meyeringh, director of Affiliate Sales for the US Hispanic Market, announced the programming schedule for its new 24-hour Spanish-language lifestyle and entertainment channel.